How Appointlet helped drive 100% More Sales

scheduling, ease, staff, reminders, rescheduling

Success! On September 10th, I launched an email campaign targeting employees of large public organizations.

In 17 days, I have booked 207 one-on-one appointments for just one of my partners who works in the life insurance and annuities industry. The average number of appointments scheduled in this field is about 1 per week. Our success means he is booked with an average of 5 per day for the next 2 months already.

He initially told me to launch the campaign and let people respond via email or a basic form on a website that let them choose any time or day. Within 2 days, scheduling was out of control just in terms of trying to retype their information into Google Calendar and then with people requesting the same day and times. Furthermore, we could see that if we had to send reminders or confirmations, there was no way that this would be cost effective since we’d have to hire 2 new staff, and we’d seriously damage our brand by screwing up communications.

The next day I connected Appointlet.

Now, only one person is needed to personally handle the small fraction of emails that need to be responded to. We spend less than 1% of our time scheduling, rescheduling, and sending reminders. We’ve blocked out specific times and days for specific appointments in different geographic areas and opened up phone appointments to minimize travel time.

We love the system and it impresses clients enhancing our brand. Appointlet appears to have saved us the equivalent of hiring 2 full time staff to handle the volume. It’s too early to tell the financial ROI of the entire project but we estimate that it will be in the magnitude of hundreds of thousands more net income because of the effectiveness and efficiency of the Appointlet system.


My estimate is that we will close 20 of the 207 appointments at an average of $1,000 per year or $20,000. I’d estimate that 50% of them we would have lost through slow response, mishandling info, appointment no-shows, or cancellations – IF we weren’t using Appointlet. The net increase in revenue for using Appointlet is around $10,000 + say, another $2,000 of staff time saved throughout the month. So we pay $45 per month and will earn/save about $12,000 more thanks to this simple scheduling tool.

What’s Next?

Right now our appointments are scheduled with 45 minute breaks in between. Our next test is to schedule them only 15 minutes apart by restricting them further to specific locations in an attempt to increase our ability to go from 5 per day average to 7 – 10 per day average. And, again, we will be encouraging people to sign up for evening and weekend telephone/webinar appointments in order to test how effectively we can sell over the phone.

P.S. Appointlet is much better in it’s overall functionality, flexibility, appearance to clients, and ease of use for our staff than the other online scheduling software we tried.


How Colibri Digital Marketing Uses Appointlet to Grow their Business

Are you looking for an online scheduling app? Appointlet is a great option to consider if you want a simple and effective solution and are tired of wading through all the options. I’ll admit, I’m biased. I’ve been using Appointlet for over two years and I am a huge fan. As a small business owner, I can’t afford to waste my time or my pennies; read on to discover the reasons for my fandom!

How Colibri Digital Marketing Uses Appointlet to Build Our Business

As a digital marketer, I use Appointlet to schedule complimentary digital strategy sessions for visitors who come to my website through social media marketing campaigns, organic search, email marketing, and review sites like Yelp. This strategy has helped me generate tens of thousands of dollars in yearly revenue. In fact, updating my website and adding Appointlet marked the beginning of profitability for my business.

I also provide my Appointlet link to businesses with whom I see partnership potential or anyone else who reaches out to me and wants to schedule an appointment. Using scheduling software saves time and emailing back and forth (which is great for me because I usually have to wade through upwards of 75 emails each day).

Why Colibri Digital Marketing Uses Appointlet

Here is why our business uses Appointlet. Appointlet:

  • Is easy to use.
  • Offers timely and friendly customer service when needed.
  • Integrates with other apps (like Mailchimp).
  • Improves my search engine optimization (SEO).

Most important, as I mentioned above, Appointlet is a revenue-driver.

Keep reading to get all the details of how Appointlet has helped me organize my business and increase my revenue.

Appointlet Is Easy to Use

My developer added Appointlet to my website for me, so I can’t speak to how easy it would be for the average website owner to go the DIY route with this, but I can say from personal experience that Appointlet is easy to use because it never breaks. During the two plus years I have had the app, including when I cloned my site and migrated it to a new URL, Appointlet has never broken or created any additional time sinks for me or my team. As a small business owner, I really appreciate that.

Appointlet Offers Timely and Friendly Customer Service

When I have had questions about how to make changes to the service, including when I wanted to track button clicks related to Appointlet, customer service staff responded to me quickly and stayed with me until I was able to figure out what to do. And, based on feedback I and other users gave them, Appointlet developers worked to make the event tracking process even easier.

Appointlet Integrates with Other Apps

Rated by Zapier (hands down the top API integration service) as one of the 16 best meeting scheduling apps, Appointlet plays nicely with other software. I was able to, without help from anyone, integrate Appointlet with Mailchimp. Now, whenever someone signs up for my complimentary digital marketing consultation, their email is automatically added to a specified segment of my subscriber list. I can then nurture these high quality leads over time, which will help me continue to grow my business.

Appointlet is Good for SEO

Because Appointlet in effect embeds into a website, it doesn’t take people off the site as they schedule their appointments. This feature provides an SEO boost because it keeps people on your website longer. Time on site is one part of Google’s algorithm, and every little bit of extra time helps!

The take home? With so many products to choose from, investing in software and apps that make your life as a small business owner easier can be a challenge. Make sure to choose apps that truly save time and hassle as you build the systems and processes you need to optimize your business. If you need a scheduling app, Appointlet is a great place to start.